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June 2020
When you throw out a Google search, two types of results pop up. There are those that got to the top of the page because they paid to be there, and then there are those that ranked by virtue of their relevance alone. Organic SEO is the strategy businesses implement in order to land in...
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man checking the results of his Google Ads campaings
Pay-per-click (PPC) may sound a bit strange if you don’t work in digital but it is a very simple concept in digital advertising. Indeed, many advertisers use Pay-per-click to advertise their products or services on search engines. You may hear about the term Search Engine Advertising (SEA) more often used in Europe. What is Pay-Per-Clic...
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This is it! Google has announced that all websites should go mobile-first if they want to be indexed by Google search engine before this summer.Of course, depending on the domain, this change can take some time for any advertisers.Every advertiser should consider the following steps to switch their website to mobile-first. How to make the...
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