Pay-per-click (PPC) may sound a bit strange if you don’t work in digital but it is a very simple concept in digital advertising. Indeed, many advertisers use Pay-per-click to advertise their products or services on search engines. You may hear about the term Search Engine Advertising (SEA) more often used in Europe.
What is Pay-Per-Clic (PPC)?
In search engines like Google, we can see on the screenshot below two things that compose the search engine results.
In the yellow frame, we can see some PPC advertising. Those ads are paid by advertisers in order to be ranked on Google. It’s easy to notice them by the green label “ad”.
In the green frame, we can see search results that are not paid also called “organic result”. Those search results depend on many factors such as your website indexation but we won’t go in detail for this article.
Now you understand what is the difference between paid ads and not paid ads sometimes call organic results.
How does it work?
It’s very simple to understand.
First, you have to understand that companies pay Google to make Ads. There is a platform called Google Ads which allows all advertisers to make ads on Google. Advertisers buy keywords that are mostly searched in order to appear on the search engine. They created their own ad copy and also put a budget that they are about to spend for a specific time.
The key to success is to be on the top of the page not necessarily in the first position but at least among the top 3. Why? Because you maximize your chance to be seen by most of the people’s eyes than on the footer page of Google.. because nobody wants to appear at the bottom of the page of a Google search result.
To make it possible, Google uses a bid system for each keyword that you are about to buy to make sure that you can see how much you pay for each click. You can also see how many times your ads are displaying on Google Ads search engine we called it “impression”. An impression is counted each time your ad is shown on a search result page or other sites on the Google Network. Each time your ad appears on Google or the Google Network, it’s counted as one impression. In some cases, only a section of your ad may be shown.
Now what are the benefits for a company?
They are many benefits to do PPC! First of all, it’s the faster way to get ranked on the top of the Google search engine in just a few minutes.
Secondly, you will be amazed by the power of Google Ads which give you the possibility to custom your ads, add ad extensions for example if you manage a fast food you can leave your number so that people can call you directly or if you have a flower company you can put your own store address and people can directly see it and get the direction to your store!
Finally, we can say that the return on investment is high if you optimize your Google Ads campaign correctly. By doing that, you can:
-Reach more customers
-Increase your sales or leads
-Get more phone calls
-Increase your turnover
When do I need to make Google Ads?
If you have a website, your aim is to get more traffic or to gain more visibility in order to get leads or sales. If you are into this situation, then this is the right time to start making ads on Google Ads!
At SeaSand Digital, we recommend calling a Digital Marketing Agency which has real expertise in PPC advertisement.
How to make Google ads?
Depending on your resources and your needs, there are different options that you can use:
-Manage your PPC campaigns via a Digital Marketing Agency: they will build and optimize your ad campaigns from A to Z for you.
-Manage your PPC campaigns in-house (only if you are experienced) : in this case, you can use set up guides to show you how to get started quickly on Google Ads.
-Call for a PPC freelance (it might be very expensive for the amount of time you may need)
You can also use small guides to get your Google Ads campaigns going
At SeaSand Digital, we truly believe that before making a decision all advertisers must consult a Digital marketing agency in order to get more information and make a decision after that.
Our digital marketing agency can advise you to increase your website engagement and your conversion. Regardless of your needs, we are here for you.
Contact us today to learn more about our services and how we can help your business thrive during these tough times.
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