Most recently, Apple announced its upcoming iOS 14 and how it will drastically alter how we receive and process advertisements on platforms such as Facebook. These significant changes come in the form of data tracking permissions, including a severe iOS 14 impact on Facebook that significantly affects small businesses, marketing agencies, publishers, and app developers...Read More
Regardless of whether you are a newcomer to the real estate industry trying to build your business for the first time or working to give new life to a decades-old enterprise, you have likely considered some type of paid lead generation for your business. Usually, as it does with any other agent looking for more...Read More
Advertising campaigns assume a fundamentally significant role in companies. It helps expand sales, but marketing also allows companies and organizations to understand their rivals better and plan their strategies appropriately. If a company wants to launch a new product in the market, what could be better than a thoroughly effective marketing campaign? Without sufficient advertising,...Read More
The hottest new social media platform, TikTok, has rapidly made a name for itself on the internet. Fueling countless viral dance trends and lip-sync duets, the simple platform is challenging to get an understanding of for many. However, those who finally give in to the trend find out fast why the app is so effective:...Read More
Social media management, while it can seem overwhelming, cannot be overlooked when developing your brand. Its importance and value carry great significance. First, developing an understanding and creating a strategy on how to effectively handle social media and engage in online interactions and customer service is crucial. Evoking customer engagement is key. Social media has...Read More
When you throw out a Google search, two types of results pop up. There are those that got to the top of the page because they paid to be there, and then there are those that ranked by virtue of their relevance alone. Organic SEO is the strategy businesses implement in order to land in...Read More
Pay-per-click (PPC) may sound a bit strange if you don’t work in digital but it is a very simple concept in digital advertising. Indeed, many advertisers use Pay-per-click to advertise their products or services on search engines. You may hear about the term Search Engine Advertising (SEA) more often used in Europe. What is Pay-Per-Clic...Read More
This is it! Google has announced that all websites should go mobile-first if they want to be indexed by Google search engine before this summer.Of course, depending on the domain, this change can take some time for any advertisers.Every advertiser should consider the following steps to switch their website to mobile-first. How to make the...Read More
You spend a lot of effort directing new leads to your website, but that’s only half the battle. Now that they’re here, you need them to stick around and hopefully, convert. What a shame it would be to generate hundreds or even thousands of leads and have them all hit that backspace button as soon...Read More
In these uncertain times, many small to mid-sized businesses have found themselves with financial burdens that warrant finding ways to advertise on Google and Facebook in an affordable way. There is, however, some good news for those businesses: people are spending more time than ever online, and now is a better time than ever to...Read More
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