COVID-19 has changed the way business is done. Out of an abundance of caution, as well as immediate health concerns, businesses have had to put safety measures in place. To reduce the risk of spreading, or getting infected with, the new coronavirus, companies have taken extreme steps that have been slowing down their revenue streams. However, if you have a business, you can still keep your revenue high with strategic SEO practices.
You can even increase the amount of online leads and sales if you pivot and apply SEO practices that changed with the new economic reality. Search behavior has changed significantly in the wake of COVID-19. People are consuming differently, which has forced businesses to make changes to their supply chains and budgets. With people avoiding shopping in stores and malls, online shopping has seen a huge rise in popularity. Taking advantage of this will boost your leads and sales, if you act strategically. Here’s how SEO can help during COVID-19.
SEO Is A Long-Term Growth Strategy
If you have any experience with SEO, you know that it’s a long-term strategy that won’t immediately pay off. However, once it starts taking off, it is going to provide you with an incredible amount of organic traffic, without having to spend much. Investing time and resources into SEO during COVID-19 will increase your leads and sales in the future. The investments you make in SEO right now will continue to pay off for years.
Since lots of people staying indoors, they are going online even more than they were before. Internet traffic has shot up around 50% since the coronavirus pandemic started. With brick and mortar storefronts closing down left and right, online businesses are the ones that will reap the benefits, both now and into the future.
Timing Is Unnecessary
With ad campaigns, you need to time the placement and promotion of the ads at certain times for maximum effect and investment value. As a result of COVID-19, businesses have significantly cut back the amount of money they invest in ads, given that people are not in much of a buying mood right now for things they aren’t specifically searching for. With SEO, you are usually getting traffic from people who enter a keyword that you are trying to rank for, which gives you a high conversion rate.
Timing is unnecessary. When consumers want to look for a product or service like yours, they will go to Google to search for it and come across your website. That’s the beauty of inbound marketing; it makes it easy for customers to find you. Thanks to SEO, your website will be more visible, which will boost your leads and sales.
Content marketing will always be working for you, delivering more people to you who can become customers. With just a little bit of maintenance over time, SEO is a low-investment strategy that you can always count on, even when there are major economic downturns.
Enjoy Significantly More Traffic
The ROI for SEO is through the roof, even during challenging economic times like right now. SEO during COVID-19 has been a boon for businesses who have made an effort to get their inbound marketing strategies locked down properly. You can be getting a great deal of extra traffic at no extra cost to you, simply because certain keywords appearing on your website rank on the first page of Google’s search results.
With PPC marketing, you are paying for every time someone clicks through to your website. With SEO, you never pay a penny for any clicks. People are going to go to Google and search for something they are already interested in. If they see your website at the top of the search results, they are more likely to click through to your website and become a lead or sale. All of this comes without any additional financial investment from you. Over 50% of people find new products or services by using Google to look for something. With most physical businesses currently shut down, those numbers are even higher. Good SEO practices will put your business high up in the search results, which leads to more revenue for you.
With nearly 95% of all search traffic going to one of the links on the first page of search results, implementing effective SEO practices is crucial. This is truer now than ever. SEO during a recession spurred by the COVID-19 pandemic will shoot your company’s website to the top of the search results. This nets you more traffic, as well as more leads and sales.
When you invest in SEO today, you will fuel the long-term growth of your business, through the good times and the bad. If you do not have an SEO strategy in place, put one together ASAP. Nobody knows how long the coronavirus pandemic will be affecting the economy, so plan for the long-term to ensure your business not only survives but thrives.
Optimizing your website for SEO could be tricky and sometimes confusing. If you want to learn more about the topic or need some help to implement or optimize your SEO, don’t hesitate to contact SeaSand Digital, we’ll be glad to help you!
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