You spend a lot of effort directing new leads to your website, but that’s only half the battle. Now that they’re here, you need them to stick around and hopefully, convert.
What a shame it would be to generate hundreds or even thousands of leads and have them all hit that backspace button as soon as they land on your site.
This is called “bouncing” and it’s every website’s nightmare. A user has bounced if they leave your site after viewing only the first landing page. While the typical bounce rate varies by industry, anything over 70 percent should be worrying.
You want a bounce rate of 50 percent or lower. Here’s how to get it.
1. Your Content
The first thing to check is your content. Make sure your landing pages are providing what your customers are looking for. If they’ve come to buy your products, don’t make them hunt for product information or shopping tools.
Show your services off in an eye-catching way. High quality video content and images are always a plus, so long as your hosting platform can handle them without compromising site speed.
2. Fix Your Call-To-Action
You want to strike a balance between a prominently placed call to action and immediately visible content. While it may seem like a good idea to really get your message in a user’s face, many people are frustrated by dynamic prompts that clutter the screen they were trying to read.
Avoid conflicting calls to action. If a user clicked on a store page specifically to buy a product, don’t let your newsletter signup take over the whole screen. Overall, users want clear, concise information, and a pleasant UI. Provide this for them, and you’ll see a marked rise in conversions.
3. Optimize Your Website Speed
A beautifully designed website is no use if none of your potential customers can even load it. Spend too many seconds loading in content and most people will just leave for greener, speedier pastures.
You can’t control your customers’ bandwidth, but you can control website speeds from your end. Use tools like Google Page Speed to optimize every landing page on your site. The fastest ways to speed up a slow website include:
- Switching your hosting platform
- Using a Content Delivery Network
- Adding better caching
- Optimizing images
4. Approach Things Scientifically
Remember that you can always run A/B split tests to get data on different versions of landing pages, different content layouts, and even different calls to action. There’s nothing wrong with a little experimentation, so long as you track your numbers.
At SeaSand Digital, we offer website & bounce rate optimization that are proven to increase your content engagement and your conversion rate. Regardless of your need, we are here for you.
Contact us today to learn more about our services and how we can help your business thrive during these tough times.
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