Advertising campaigns assume a fundamentally significant role in companies. It helps expand sales, but marketing also allows companies and organizations to understand their rivals better and plan their strategies appropriately. If a company wants to launch a new product in the market, what could be better than a thoroughly effective marketing campaign? Without sufficient advertising,...Read More
Pay-per-click (PPC) may sound a bit strange if you don’t work in digital but it is a very simple concept in digital advertising. Indeed, many advertisers use Pay-per-click to advertise their products or services on search engines. You may hear about the term Search Engine Advertising (SEA) more often used in Europe. What is Pay-Per-Clic...Read More
This is it! Google has announced that all websites should go mobile-first if they want to be indexed by Google search engine before this summer.Of course, depending on the domain, this change can take some time for any advertisers.Every advertiser should consider the following steps to switch their website to mobile-first. How to make the...Read More
In these uncertain times, many small to mid-sized businesses have found themselves with financial burdens that warrant finding ways to advertise on Google and Facebook in an affordable way. There is, however, some good news for those businesses: people are spending more time than ever online, and now is a better time than ever to...Read More
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