When you throw out a Google search, two types of results pop up. There are those that got to the top of the page because they paid to be there, and then there are those that ranked by virtue of their relevance alone. Organic SEO is the strategy businesses implement in order to land in...Read More
Pay-per-click (PPC) may sound a bit strange if you don’t work in digital but it is a very simple concept in digital advertising. Indeed, many advertisers use Pay-per-click to advertise their products or services on search engines. You may hear about the term Search Engine Advertising (SEA) more often used in Europe. What is Pay-Per-Clic...Read More
This is it! Google has announced that all websites should go mobile-first if they want to be indexed by Google search engine before this summer.Of course, depending on the domain, this change can take some time for any advertisers.Every advertiser should consider the following steps to switch their website to mobile-first. How to make the...Read More
You spend a lot of effort directing new leads to your website, but that’s only half the battle. Now that they’re here, you need them to stick around and hopefully, convert. What a shame it would be to generate hundreds or even thousands of leads and have them all hit that backspace button as soon...Read More
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.