When you throw out a Google search, two types of results pop up. There are those that got to the top of the page because they paid to be there, and then there are those that ranked by virtue of their relevance alone.
Organic SEO is the strategy businesses implement in order to land in the latter category. Through a calculated campaign of link building, keyword research and content production, your business can rise through the ranks for certain search terms and may one day even reach that coveted #1 spot.
Organic SEO is less intrusive marketing
People usually don’t like ads. With the possible exception of Superbowl commercials, people avoid ads like the plague.
And this goes double for the internet. As of 2019, more than 25 percent of all internet denizens were using some form of ad-blocker. And we can probably assume the rest just haven’t bothered to download one yet.
That’s a lot of people who aren’t seeing paid ads, but they’re still seeing organic search results.
By maximizing your company’s organic SEO output, you can ensure that you’re getting in front of customers’ eyes and that you’re not annoying them while doing so.
What makes for good organic SEO?
We’ve mentioned content, keywords, and links, but let’s dive into what’s required for a sturdy showing of organic SEO:
- Keyword research
It’s not enough to throw content at the wall and see what sticks. You need to zero in on which keywords and keyword phrases you’re going to target. This phase is called keyword research. Sometimes it can be smarter to go for more specific keywords with fewer competitors than to drown in a sea of anonymity.
- Content creation
Content is your means of delivering your SEO strategy to the world. Without a steady stream of content, there is no SEO.
All our talk of keywords probably has you focused on text, but images and videos are important for SEO, as well. Image alt tags, in particular, are a great way to rank for keywords without “stuffing” the same phrases into your content over and over again.
- Sensible links
Creating a series of links between your website pages not only improves user functionality, but it also allows search bots to properly crawl and index your site.
- A speedy website
If you want a good search engine ranking, you have to play nice with Google. The search engine powerhouse recommends that websites take no longer than 3 seconds to load. If you’re one of the 70% of websites that fall outside this margin, your visitors are likely bouncing and you’re not ranking highly.
At SeaSand Digital, we offer website & SEO optimization that are proven to increase your content engagement and your rankings on search engines like Google and Bing.
Contact us today to learn more about our services and how we can help your business thrive during these difficult times. Get your free quote today!
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